~ by Michele Cushatt
Last week, one of our SCORRE coaches sent the following video to a few members of our team. His goal was to start a discussion about using this clip at our upcoming SCORRE conference in Rome, GA. What happened afterwards was … well, first just watch the video:
I could hardly watch this video without turning away. The poor guy was eaten alive–not by a ruthless audience but by his inability to deliver what he promised. Even more compelling than the video was the email conversation that took place between several members of our staff afterwards. Here’s a sample of what flew over the internet in less than an hour:
Curtis: We have to use this one.
Michele: This is PAINFUL! Yes, we have to use this. If for no other reason than to say, “Ever felt like this guy?” Great opening clip on the second day, when we unpack SCORRE in more detail. Or we could do it before “Putting it all together.” Then talk about how SCORRE is the heart of your talk, and keeps you from panicking when the “biggest moment of your life” comes.
Mike: Michele, I agree. It’s everyone’s WORST fear.
Jeff: You know what, I bet I know what this guy did: He memorized a whole talk (or tried to) instead of an outline. He didn’t have an objective or supporting rationale, so when he lost his place in his spiel, the whole thing fell apart. Great proof for the SCORRE method. Just my opinion, but it seems that’s what happened. When you’ve got your talk SCORRE’d, it may be messy and less-than-eloquent, but you always know where you’re going.
Curtis: At first I thought the technology let him down and he had a slide that didn’t advance…but if that were the case he would have said something, that’s an easy out. But you’re right Jeff, SCORRE not only keeps you on track but lets you be eloquent in the moment.
Michele: Jeff, that’s exactly what I thought. He manuscripted his pitch, and then memorized his manuscript. He was trying to remember the next line, rather than just speaking from the heart. Without an established objective driving him, an unconscious objective hijacked his opp.
After watching the video and participating in the discussion that followed, I see at least four major takeaways from the experience:
- NO ONE wants to fail in front of an audience.
- Every speaker can potentially freeze in his biggest moment.
- Without the RIGHT kind of preparation, lucrative opportunities can be lost.
- Knowing the heart of your message (rather than a memorized script) is what makes the difference.
With a little training in the SCORRE method, this guy could’ve had an entirely different pitch. Even if he forgot a line in the pressure of the moment, his objective and rationale likely would’ve remained intact. Of course, it’s now too late — this opportunity has passed.
But for every lost opportunity, there’s the hope and possibility of another.
How can you better develop the heart of your message for YOUR next biggest moment?